The Economist

SUBSCRIPTION CARDS, POINT OF SALE STANDS/MOBILE

The Economist is one of the world’s most iconic business magazines. So when we were asked to develop a mini subscription campaign for them, we made sure the work was eye-catching.
Loose subscription cards that fall out of magazines have to be noticeable, otherwise they just get binned. So as well as writing some strong, alluring headlines and copy, we got the chance to create some arresting graphic imagery to boot.
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On top of which, we also developed a cheeky, very unmissable point-of-sale mobile which, as well as rotating in the middle, hopefully turned a few heads too.

the verdict

We expect The Set Up to be creative and meet our often tight deadlines. In the many years we have worked together they have never let us down. I would have no problem recommending them.’

Alec Linley
Creative Services Manager, The Economist